Martini & Rossi Rosso Vermouth is the original, iconic vermouth that launched a legacy. First crafted in 1863 under the inspired vision of Luigi Rossi, it embodies the heart of Italian aperitivo culture. A secret blend of over 40 botanicals, sourced from Italy and beyond, lies at the core of this timeless recipe. Its deep scarlet hue, derived from natural caramel, and its perfectly balanced bittersweet profile make it a pillar of classic mixology.

Rooted in the foothills of the Alps near Turin, Rosso Vermouth continues to celebrate la dolce vita with every glass—a nod to over a century of elegance, tradition, and joy.