Johnnie Walker Black Label X Squid Game is a limited-edition release that wraps the iconic 12-year-old blended Scotch whisky in Squid Game artwork inspired by Netflix's record-breaking series. Each bottle is individually numbered 1 through 456, echoing the show's cast of players, which makes every bottle a collector's piece as much as a pour. Inside, it is the same Black Label blend that has defined Johnnie Walker for decades.

Expect the recognizable Black Label profile of rich dried fruit, vanilla, and creamy toffee layered with a signature wisp of Islay smoke. The 40% ABV blend stands up well neat, over a single large cube, or in a Highball with sparkling water and a lemon twist. It also anchors a refined Rob Roy or Whisky Sour, bringing depth without overpowering the other ingredients. Serve in a tumbler and let the smoke bloom before sipping.

Johnnie Walker Black Label is built from a blend of around 40 whiskies, each aged at least 12 years, across the four cardinal regions of Scotland. The Squid Game edition was produced by Diageo as part of a wider run of pop-culture-led collectible bottlings, and supply has been tightly limited worldwide.