The first U.S. release of the Booker’s 2025 Collection, “Barry’s Batch,” is a powerful tribute to Barry Berish, the former Chairman and CEO of Beam and a pivotal figure in the bourbon world. With over 40 years of leadership and friendship, Barry’s influence is deeply etched into the history of the brand. This limited edition batch, carefully selected by 7th Generation Master Distiller Fred Noe, honors Barry’s enduring legacy with a bourbon that is as big-hearted, energetic, and unforgettable as the man himself.

Crafted from barrels aged in five distinct warehouses across four production dates, “Barry’s Batch” is bottled uncut and unfiltered at 125.7 proof. This small batch Kentucky Straight Bourbon offers a rich, full-bodied experience that embodies the uncompromising quality Booker’s is known for.

With this heartfelt release, the Beam family honors a man who helped shape the future of American whiskey. Raise a glass to Barry, whose spirit lives on in every drop of this bold and beautiful bourbon.